In a market where innovation is often measured in invisible but crucial details, Nastrotex-Cufra chooses to tell the story of its approach through a campaign that is first and foremost a declaration of method. Versatility 2026 is not just a creative theme, but a real lens through which to read the company’s daily work: building custom-made elastic solutions, starting from the must-haves that have made our history.

Versatility as positioning

For Nastrotex-Cufra, versatility is not a passive adaptation to current trends, but rather an active and cultivated attitude over time. The company, founded in 1953, has made elasticity its genetic code; in fact, every product, every tape, every technical development is designed to meet heterogeneous demands from different markets and sectors.

A brand language for an industrial production reality

The 2026 campaign adopts a vision typical of large fashion brands: a value-based storytelling, a guiding color (Pantone Cloud Dancer), and a cross-cutting narrative that links identity and innovation. This choice positions us distinctively because we want to speak as a manufacturing company that also speaks to creative teams and product managers as a project partner.

Must-haves as a starting point

Each industry has its own «ideal elastic» that we call must-have. When we receive a commission or a project we always start from a proven, reliable base, which has proven to perform over the years. With Versatility 2026, we enhance our must-haves, making them protagonists of a personalization journey that translates into concrete, tailored technical solutions.
For footwear, the reference articles are 3895, Honeycomb pattern and cintino, depending on the application.
For the clothing sector, the must-have is the item 768, chosen for its versatility and adaptability to different styles and functions.
In the cycling and technical sport sector, Nastrotex-Cufra offers two reference products: article N42 (N42 RIGATO and N42 BRINATO) and article T18-08, both designed to ensure performance, comfort and durability.

Cloud Dancer: The Color That Welcomes

PANTONE 11-4201 Cloud Dancer is the guide color chosen to represent this campaign. A neutral shade like a blank canvas that does not impose a style, but leaves room for function, creativity, differentiation. The Color Pantone 2026 is perfect to represent a blank sheet, the start of a new project.

One campaign, many sectors

Footwear, clothing, technical cycling, sports, outdoor: Versatility 2026 is designed for a single market as a flexible container within which each sector finds its answer. A single message, expressed in multiple languages.

We look forward to seeing you:

LINEAPELLE – Milan
11-13 February 2026
Lineapelle

PERFORMANCE DAYS – Munich (Germany)
18-19 March 2026
Performance Days

To schedule an appointment, contact us:

info@nastrotex-cufra.it

+39 0363 938167

We want to thank you for sharing with us another year full of developments and successes.

We are taking a break to enjoy this special moment: our offices will be closed from December 24th to January 6th inclusive. We will be back full of energy and ready to start again from Tuesday January 7th 2026.

From all of us at Nastrotex-Cufra, the most sincere wishes for a Christmas full of joy and a New Year full of gratitude, happiness and many satisfactions!

Happy Holidays!

Among Nastrotex Cufra latest developments is the introduction of elastic tapes made with VIFLO® yarn. This innovative fiber boosts power, reduces fatigue, and accelerates recovery, while improving hydration and oxygenation.

Nastrotex Cufra designed VIFLO® elastic tapes for sportswear and high-performance applications, it brings measurable benefits to athletes and end users.
GRS certified, low volume and ultra light, it’s a true bridge between sustainability and wellbeing.

For more info visit the specif page here or contact us:

info@nastrotex-cufra.it

We are proud to announce that both the natural rubber and viscose used in our elastic tapes are now FSC® certified.

This Nastrotex Cufra achievement guarantees that the raw materials come from responsibly managed sources, ensuring environmental and social sustainability across the supply chain.

This FSC® certificate is valid for the following scope:
Production of elastic and rigid viscose ribbons and elastic natural rubber ribbons for underwear, fashion, technical clothing, sportswear and footwear;

For our customers, it means greater transparency and trust. For us, it’s a tangible way to weave respect for the planet into every product.

Download the certification

At Nastrotex Cufra, every elastic tape — whether designed for footwear or apparel — is produced with mass dyed or yarn dyed. This choice is fundamental, both for the quality of our products and for the environment.

How it works:
In yarn-dyeing, each filament is colored at its core before weaving. The pigment penetrates the fiber deeply, creating colors that are more intense, stable, and resistant over time.

The advantages of yarn-dyeing are clear:
– Lower environmental impact: water and chemical consumption are reduced because only the yarn is dyed, not entire tape rolls. This leads to fewer wastewater emissions, with less contamination.
– Superior color performance: pigments penetrate into the fiber, ensuring maximum solidity, greater resistance to washing, UV exposure, and abrasion. Colors remain vivid and faithful.
– Less waste: optimized use of dyes and resources means fewer rejects and scraps, creating a more efficient and sustainable process.
– Better aesthetics and reliability: elastic tapes maintain consistent shades and performance across applications, whether for footwear, sportswear or lingerie.

For us, choosing mass or yarn dyed over piece-dyeing is more than a technical detail, it’s a responsible decision.

For more info contact us:
info@nastrotex-cufra.it

Covo, 16 September 2025
Thank you Mario, you who with dedication, love and loyalty gave life to all this.

Thanks to your generosity and determination you have been a fixed point for us, a constant help and an example to follow. You faced every challenge forcefully until the end and the memory of your wisdom and inexhaustible vitality will always remain alive in our hearts.

70 years of history is a long time. If you had to describe the 70 years of your company in one word, which one would you choose?
A life. CUFRA. Cufra stands for Cucchi brothers. Name that has never been abandoned and always accompanies Nastrotex.

How did you come to decide to start the company? At what age did you start working?
She arrived so suddenly, Lanzini in Romano di Lombardia had a business and decided to sell. So then my dad, Francesco Cucchi, jumped and decided to buy the two looms that Lanzini was selling off. I started working at the end of fifth grade, so I was about 10 years old. I had to leave my studies and get straight to work, I was the eighth of 11 siblings.

Do you remember any episode that determined your choice or that put you in difficulty in managing the company?
One episode I remember is when I had to leave the company because I had to have spinal surgery in Bologna. I was still lying for 1 year, then I started again for 4 months I did 5min of standing and then lying down again and so gradual until I started again completely. Here I had a great deal of help from my brothers, who by being street vendors were able to go to my clients and sell the rubber band. A great hand was given to me by my wife Maria and her brother Mario who continued the company during this period.

Who were the most important people in your family who, with their contribution, have determined the success of Nastrotex-Cufra to date?
My children, Barbara and Roberto and my wife Maria. In summary my family.

What are the most significant episodes of your history in the company?
That day I first saw a ribbon with the word come out of the frame. That word was “senor” it was white background and gray writing.

Are there any obstacles that Nastrotex-Cufra encountered along the way? And if so, which ones and how did you overcome them?
Obstacles are always found. In a company there are obstacles and with holy patience you have to face them. How many times was it that I came home late to eat because I had to solve problems… the hours weren’t counting.

The worst times and the best times.
One of the best times was I remember when there was a craze for elastic belts at the waist and we had a huge workflow, customers came here very early in the morning to load the material. No effort… clients came along like that effortlessly. The millerighe, the 3895…these were the items that went the most.
One of the worst times layoffs… lack of work…

What, in your view, were your merits in the growth and affirmation of Nastrotex-Cufra?
The attachment and love to my work. I never held back even when I had to make sacrifices.

The places of Nastrotex-Cufra: how much did the territory influence the birth and development of the company?
With the opening and growth of Nastrotex-Cufra we have employed 50 people in the area. We moved to covo da Romano di L.dia we exploited the depressed area, which allowed us to build without paying immediately but with longer deadlines.

What is really important, what are the values you want/want to convey as a business?
Erasure the ego, work more in a group to advance a single goal.

What is the relationship with the workers and employees of the company?
I consider my relationship excellent, I always try to give it the right advice and most suitable for the job they do.

What advice would you give to an audience of young people who dream of being entrepreneurs?
Having a reputation not just for cashing in… but for remembering people.

Grandpa, how come you would like to be remembered?
I would like to be remembered for what I did, especially for the people, to be able to help those in need. Thinking about the nutrition center in Malawi, it fills the heart to see all those children jumping, singing, dancing, having nothing.

Nastrotex Cufra boasts over 70 years of experience in the production of elastic ribbons. It was founded in 1953 by Francesco Cucchi and his son Mario. We started by producing elastic bands for local haberdashers, then in 1963 Mario Cucchi founded Cufra Srl, which evolved into the current Nastrotex Cufra S.p.A.

Over the years, our logo has undergone several transformations, reflecting our growth and adaptation to market trends. From the first versions, which emphasized the artisan tradition, we have moved on to more modern and minimalist designs, symbolizing our projection towards the future.

Today, our logo represents the union between experience and innovation, fundamental values ​​that guide our production. This evolution not only tells our story, but also underlines our continuous commitment to excellence and sustainability.

While maintaining the yellow color, we have introduced new color variations, such as undergrowth for sustainability, sugar paper for research & development and beige for collections.

To find out more about our history and the entire production range, request the general catalog:

info@nastrotex-cufra.it

+39 0363 938167